SIRI&me is an art experiment that translates the formula of television programing onto a cross-social-media platform. A combination of reality TV and sitcom, SIRI&me proposes a new form of entertainment based solely on social media.

Each episode consists of a screenshot of a text conversation between iPhone’s Siri and the phone’s owner, Esmeralda.  Organized in three seasons of ten episodes each, the virtual sitcom  investigates the complex relationship humans have developed with technology  through the evolving friendship of its two characters – Siri and Esmeralda. 

The story begins with Esmeralda and Siri’s first encounter and progresses as the characters support one another while also facing a number of challenges, due in part to Siri’s technical nature. Together, Siri and Esmeralda ponder everyday occurrences and the more important matters of life: love, death, their aspirations and fears. Esmeralda’s questions and Siri’s responses keep their audience laughing and intrigued to the see how their relationship will develop the next day.

The social media sitcom airs Monday through Friday at noon EST on Tumblr  and reruns on  Facebook  at 5PM EST.  As in tradition Television programing, the show is advertised through multiple platforms - Tumblr and Twitter . 

During the 2 months of the show in September-October 2013, the show attracted more than 2,000 followers accross platforms. As of today, the Internet and social media channels have been mainly used by traditional media sources as a tool to promote or extend the reach of TV entrainment, and are rarely considered independent and self-sufficient platforms.
SIRI&me breaks the norms of social media and TV by introducing a new form of entertainment. More than a simple transposition of TV content onto the web, it aims at translating its codes and practices into a virtual space, the social media world. SIRI&me proposes a new genre of storytelling extracted and conveyed on the social media platform.

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The final artwork takes the form of a Tumblr, Facebook, and Twitter account, questioning their status and turning these virtual extentions of our identiy into simple commodities.

The project was the winner of the 4th New Media Writing Prize in the UK in 2014.

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